Listen to an Interview with Tania Wedin B.A., M.A.R., Founder of

Not the Norm Ltd was incorporated in 2003 by me, Tania Wedin. My company's presence on the internet was established as after developing a close relationship with Jerry Yamoa and his family in the late 1990s.

Having put my Reflexology practice on hold to have my first child and be a full time mum, I met Jerry who told me about his powder which helped respiratory ailments. I was intrigued but sceptical, as many people are when they first hear about Yamoa™, but Jerry came across as a truly genuine man and I was inclined to believe the claims he was making. So, I gave some Yamoa™ to some of my reflexology patients and asthmatic friends to test. The results they felt convinced me of the importance of this herb and I found my mission: to help asthma and hayfever sufferers around the world by making Yamoa™ available to the masses.

From 1999 to 2001 I spent two years on the computer between 10pm and 2am almost every night of the week and any moment I could grab during the day building this website (well, a rather more primitive version of it!) and trying to spread the word about Yamoa™. At the time I was not only an internet novice, but I was practically a computer virgin too, so it was no mean task to get things up and running. After 2 years, I recall my father asking me one day a few months after the website going 'live', "How're the sales going?", and I remember replying, "It's brilliant Dad, I had eleven orders last week!"

Trying to convince people who don't know you on the other side of the world that you have a miracle cure for anything is a hard task, and without any marketing skills, and an awful lot of sceptics out there, things were stacked against me, but I persevered.

In August 2001 I had a lucky break. A few years beforehand, Dr. David Williams had heard about Yamoa™ and had gone looking for it in Africa to no avail, but now he was being told by a friend in London that what he'd been looking for in Africa was available in England. He contacted me and I agreed to give his 260,000 subscribers a deal on their first orders, and before long Word-of-mouth soon spread and here we are today.

Few things sadden me more than hearing of the unnecessary death of a child through an asthma attack when I know there is something so pure, simple and natural that could have given that child a chance. The desire to help people with respiratory allergies all over the world became a mission for me. Yamoa™ has helped thousands of people fight and beat asthma and other respiratory allergies such as hay fever. My aim continues to be to spread the word about Yamoa™ Powder as far and wide as possible, so that those who are in need of it are aware of its existence, and I would absolutely love it if you would join me on this mission by telling people about Yamoa™. If you want to help spread the word, please send this site to people, share it on Facebook, Tweet about Yamoa™ on Twitter, become a Yamoa™ distributor or simply ask me to send you a bunch of our leaflets to hand out to people.

With the kids older now (I have two, a 15yr old boy, Kai and an 8yr old girl, Robyn), like most sensible people I am able now to work during daylight hours and have been able to resume my practice as a Reflexologist. I still dream of returning to scuplture one day (my degree was in Fine Art), but I guess that's going to have to wait!

If you would like to talk to me in person then please...

Contact Me!